iyersellmer.com

References

References

What we can and cannot show you

Iyer & Sellmer Consulting was formed in 2026. As a firm, we have no completed client mandates to publish, and we are not going to borrow anyone else’s to fill this page.

What we can do is something more useful than an anonymised case study: put you in touch with people who have worked with us, by name, and let them tell you how we work. Between the two principals that covers thirty-six years in the Indian Army and its diplomatic service, four years inside the India–Germany defence relationship at the Embassy of India in Berlin, and eighteen years of Mittelstand advisory practice in Germany.

Professional references

Both principals maintain a list of named referees — former colleagues and superiors, counterparties, officials, industry principals, and clients of our previous practices — who have agreed in advance to speak to prospective clients about us.

We do this properly:

You tell us what you need to be sure of. Whether we can actually reach the people we say we can reach. Whether we tell a client an uncomfortable answer. Whether a transaction we worked on closed. Whether we are pleasant to work with at eleven at night in the fourth week of a negotiation.

We match the referee to the question, and tell you who they are and how we know them before we connect you.

We ask the referee first, every time. Nobody on our list is contacted without our having spoken to them about your enquiry.

You speak to them directly, without us on the call.

Endorsements

What people who have worked with us say

Endorsements from former colleagues, counterparties and clients of both principals will be published here shortly.

The record

Our own record

We cannot show you this firm’s mandates. We can show you the record the two principals bring to it, and all of it is verifiable.

Sanjay Iyer thirty-six years, Indian Army, retiring as Brigadier. Defence Attaché of India to Germany, Austria and Switzerland, 2019–2023, based at the Embassy of India, Berlin. Executive appointment in the procurement process at Army Headquarters, 2019; Chief of Operations, United Nations Mission in Ethiopia and Eritrea (UNMEE), 2004–05; command and staff appointments across the armed forces; alumnus of the National Defence College, New Delhi. M.Phil. and M.Sc. in Defence and Strategic Studies, University of Madras; Master of Management Studies, Osmania University. Since retiring, adviser to German and Indian technology and manufacturing companies; director of a start-up drone company in India; Independent Director, Arthavan Legacy Pvt Ltd; registered Independent Director, Indian Institute of Corporate Affairs databank. Member of the United Service Institution of India and the National Maritime Foundation, New Delhi, and of the BWA, Berlin.
Uwe Sellmer twenty-five years in German corporate finance, beginning in the credit divisions of German commercial banks; founder and Managing Director of PERTHRO Deutschland GmbH, Berlin, since 2008; chairman of the administrative board of ALGIZ AG; formerly chief executive of project companies in the real estate and technology sectors; appointed to the Senate of the BWA, Berlin. PERTHRO is listed with the Federal Office for Economic Affairs and Export Control as an approved consultancy and holds a permit under §34c of the German Trade Regulation Act.

Work performed by PERTHRO Deutschland GmbH is PERTHRO’s, not this firm’s, and we do not present it as ours. Where a prospective client wants to understand Uwe Sellmer’s transaction record, PERTHRO references can be provided separately, on the same terms as above.

Confidentiality

When we do have mandates to write about, we will name a client only with that client’s written permission — the same discretion we will apply to you. What appears on this page will always be something the person named has agreed to.

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