Iyer & Sellmer Consulting Pvt Ltd

New Delhi · Berlin

Iyer & Sellmer Consulting

India and Germany, from both sides of the table.

Two principals — one in New Delhi, one in Berlin. Thirty-six years inside India’s government and defence establishment. Twenty-five years in German banking and corporate finance. We open the right doors in both countries, and we help structure what happens once you are through them.

36 years Indian Army
Defence Attaché to Germany, Austria and Switzerland, 2019–2023
25 years German corporate finance
Since 2008 PERTHRO Deutschland, Berlin
Two cities New Delhi and Berlin
Sanjay Iyer, principal, New Delhi
Sanjay Iyer New Delhi
Uwe Sellmer, principal, Berlin
Uwe Sellmer Berlin
The principals

Two principals, one capability

Sanjay Iyer
Based New Delhi
Background Thirty-six years, Indian Army; Defence Attaché to Germany, Austria and Switzerland, 2019–2023
Opens Indian government, defence, public-sector and industrial networks
Delivers Market access, partner search, negotiation, India-side execution
Uwe Sellmer
Based Berlin
Background Twenty-five years in German banking and corporate finance; founder and managing shareholder, PERTHRO Deutschland GmbH, Berlin, since 2008
Opens German banks, development institutions, Mittelstand companies and funding programmes
Delivers Deal structuring, financing, M&A, Germany-side execution
Meet the principals →
Legal standing

Who you are dealing with

Iyer & Sellmer Consulting Private Limited is an Indian company with its two directors in New Delhi and Berlin. German-speaking clients work directly with our Berlin-based director, Uwe Sellmer — in German, on German business hours, in German business practice. Engagement terms can provide for German or English contract language, invoicing in euro, and neutral governing law and arbitration where a client requires it. Our full legal details are in the [Legal Notice]. We take the view that you should never have to wonder who you are dealing with.

References

We are a new firm. The people are not.

Iyer & Sellmer Consulting was formed in 2026. We do not publish client case studies, because we do not yet have a client list of our own to draw them from — and we would rather tell you that than present someone else’s work as ours.

What we can offer instead is people who will vouch for us by name. Both principals can put you in touch with former colleagues, counterparties and clients from three decades of professional life in each country, chosen to match the question you actually want answered. Ask, and we will arrange the conversation.

How our references work →
Services

What we do

Market Entry Assessment

An honest answer, before you spend serious money: is the other market viable for your business, in what form, and what will it take? Four to six weeks, fixed fee, ending in a recommendation — including, where that is the honest answer, no.

Partner Search and Vetting

The right partner is the single biggest determinant of success in either direction. We find candidates through our own networks rather than directories, qualify them commercially and financially, verify what can be verified, and tell you what could not be.

Entity Setup and Compliance

Company formation, registrations and ongoing compliance in India or Germany, delivered with named partner firms under our coordination, so you have one point of accountability.

Joint Venture and Transaction Structuring

Where the engagement becomes a deal: shareholding and governance design, commercial agreements, financing structure and negotiation support in the room.

Defence practice

Defence and Dual-Use Market Access

A dedicated practice for defence, security and dual-use companies in both directions, led personally by a former Defence Attaché. Read more →

See all services and how an engagement works →

Our delivery network

Specialist work is delivered by named partner firms in both countries, under our coordination and disclosed to you.

PERTHRO Deutschland GmbH Berlin. Owner-managed consultancy, founded in 2008: corporate advisory, financing and subsidy procurement through long-standing relationships with banks and development institutions, M&A and project management. (See our [Disclosures] on the relationship between PERTHRO and this firm.)
Nexus-Europe GmbH Berlin. International business development since 2003: company formation, market entry and residence permits for foreign companies in Germany, and sourcing and production abroad for European firms. India is one of its priority markets, with extensive connections to Indian business associations, government bodies and delegations.
German Global Trade Forum Berlin Berlin. A dialogue platform that brings together embassies, government representatives and companies from Asia, Africa, the Americas and Europe through business forums, country days and conferences.
Anil Parekh & Co. Chartered Accountants, Rajkot, Gujarat. Tax advisory and litigation, audit and assurance, due diligence, corporate advisory and virtual CFO services for businesses in India and abroad.

Adjacent requirements — recruitment, logistics, IT, marketing — are delivered through this network and always disclosed as such.

Membership

Sanjay Iyer is a member of the BWA – Bundesverband für Wirtschaftsförderung und Außenwirtschaft (Federal Association for Economic Development and Foreign Trade), Berlin. Uwe Sellmer was appointed to the BWA Senate.

bwa-deutschland.com →
Sanjay Iyer with Michael Schumann, Chairman of the BWA, at the BWA offices in Berlin

Sanjay Iyer with Michael Schumann, Chairman of the BWA, Berlin, December 2024.

Uwe Sellmer receiving his appointment to the BWA Senate from Michael Schumann, Chairman of the BWA

Uwe Sellmer receiving his appointment to the BWA Senate from Michael Schumann, Berlin.

Contact

Talk to a principal

Thirty minutes, without cost or obligation, with one of our two directors — and you will know whether it is worth going further.

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